3djamie

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Owner, Sliced Bread Animation (jamie@sbanimation.com)
Animation | London, United Kingdom, GB

Summary

I am the Managing Director of the London based animation production company called Sliced Bread Animation. Specialising in character animation, Sliced Bread Animation offer 2D and 3D animation, illustration and design for digital media. Over the last 9 years Sliced Bread has successfully applied animation to all media platforms - offering anything from motion graphics, title sequences and TV commercials to online animation and series. Sliced Bread Animation has completed a number of successful projects for clients such as Sony, BT, Burger King, Coca-Cola, Adidas and Microsoft.

As a fresh and creative animation company Sliced Bread has always been very knowledgeable about new media platforms as well as the traditional ones. Knowing about the latest media trends and incorporating this knowledge into animation concepts and marketing strategies distinguishes Sliced Bread from other long established animation houses in London. Their clients appreciate that Sliced Bread is results driven adding value to their projects.

I studied animation on the acclaimed course at Farnham in Surrey and have been in the field of animation production for nearly 10 years during which time I have worked on a number of broadcast productions for the BBC, ITV, Channel 4 and Fox Kids (US). I was Key Animator/Animation Director on 'Star Hill Ponies', a children's animation series shown on BBC TV and produced by the company behind the internationally successful 'Fireman Sam' series. I was also the Director on a pilot for a children's animation series called 'Sherlock Bones and Doctor Whatsit' before setting up Sliced Bread Animation in 2002.

Always looking for opportunities to work with advertising agencies, creative directors, marketing and PR agencies, web developers, TV producers, post houses, event managers and anybody with a requirement for bringing ideas to life.

Experience

  • Oct 2002 - Present
    Owner / Sliced Bread Animation
    Sliced Bread Animation, based in London, is a new breed of animation company, which is highly experienced in incorporating animation within interactive solutions for the web, for either commercial and marketing, presentation and training or entertaining purposes – or a mixture of all of these together. Our clients enjoy the quality of creative talent and technical expertise they would have from working with senior animators in a large established animation house but without the massive overheads. Or the hassles. It is why our client list includes names like Sony, BT, Adidas, Burger King, the Department of Education, Sky, the BBC and Channel 4. Our size and ethos mean you’ll notice a very refreshing and intensely creative approach to everything we do. We’re responsive, flexible and dependable. And we have never missed a deadline.

Education

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April 26, 06:35 AM


Sliced Bread launch the Cash Tin app at the App Store. A simple to use app that tracks your petty cash expenses. Add cash to the tin and then create new expenses that will automatically deduct the amount from the cash tin balance. You can add a date, description and an amount. The app will even allow you to take a photo of the receipt for reference. The unique aspect of this app is that it enables you to export a working spreadsheet along with the images to an email address of your choice, which is useful in a small business or home environment. The idea came from a need at the office which was then born into a working app!

April 07, 06:09 AM


Sliced Bread Animation are proud to be a partner of Jamie Oliver’s Food Revolution Day on 19th May. We supplied graphics and animation, as part of ongoing support material to be used throughout the campaign. We worked closely with @amanda and the Jamie Oliver Foundation – a pleasure to get involved as always!

Jamie Oliver’s Food Revolution Day pre-roll sequence

Food Revolution Day on 19 May is a chance for people who love food to come together to share information, talents and resources; to pass on their knowledge and highlight the world’s food issues. All around the globe, people will work together to make a difference. Food Revolution Day is about connecting with your community through events at schools, restaurants, local businesses, dinner parties and farmers’ markets. We want to inspire change in people’s food habits and to promote the mission for better food and education for everyone.

April 02, 06:14 AM


We recently completed a new brand video for Berghind Joseph’s client SBM Offshore as part of their brand refresh, this can be seen in its entirety at www.sbmoffshore.com. The video was created as part of its complete design collateral in order to refresh its brand, unite over 6000 employees and create a communication solution that reflects its market leading position.

We’ve just launched SBM Offshore’s new brand identity – positioning it as a world leader in the oil and gas industry and uniting its 6000+ employees that are spread across 20 locations around the world.

December 16, 10:13 AM


Wishing you all a very Merry Christmas and a prosperous New Year from the Sliced Bread team. Download your own PDF of the marker here, then try out the augmented reality Christmas message for yourself using the instructions below!

1. Make sure your webcam is connected and ready for use and go to www.thebestthingsince.com/crimbo_ar

2. Make sure your webcam is allowed access to Flash content by right-clicking on the Flash window and selecting the webcam icon tab in the settings, and selecting your webcam from the drop-down list.

3. When asked, using the front-side of this card, point the Christmas tree symbol at your webcam and your Sliced Bread Augmented Reality Christmas animation will appear!

Note: You may also need right-click and go to Flash Global Settings then authorise this domain.

 

December 08, 10:57 AM


Another one fresh from the toaster – a new showcase sequence relating to our client and in-house projects on character animation. The piece highlights the capacity in which we work with agencies and direct brands.

September 21, 11:41 AM


They say breakfast is the most important meal of the day and what a great way to spend it by chatting about all things animation and its value in the digital media space. A few weeks ago Jamie was invited to Berghind Joseph’s studio to do a round table talk on such things…

Here at BergHind Joseph we like to broaden our knowledge on all things design related. That’s why we hold a quarterly ‘Creative Breakfast’, where a guest comes in to the studio to discuss their line of work, and how it fits within the design world.

This month, Jamie Denham from the video animation company ‘Sliced Bread’ came into the studio; showcasing the companies work and explaining how exactly it fits in to the world of branding, corporate communications and employee engagement.

Read the full blogpost here.

If you are interested in chatting about stuff over breakfast, then please don’t hesitate to drop us a line, we’ll even bring the croissants! Email info@sbanimation.com

August 18, 08:51 AM


Fresh from the toaster – we have just put together two, one and a half minute showcase sequences relating to our client projects on online games and brand communications. The pieces highlight the capacity in which we work with agencies and direct brands. We have some more sequences coming up in the future – so watch this space.

August 08, 11:44 AM


Coca Cola announce the launch of their new ‘Neverending Dance of Happiness’ games for Facebook and Android devices. The games coincide with Coke’s experiential festival campaign  across European countries in 2011.

They encourage players to connect and win prizes via Facebook. The more you score against the 120 dance move options, the higher you rank. The Facebook game uses 3D character renders and is fully customizable across 6 genres with male/ female clothing options for that unique avatar style.

Coca-Cola is spreading some summer happiness with a new game on Facebook. The ‘Neverending dance of happiness’ will get you interacting with friends as you test your dance moves in rock, disco, salsa, electro, hip-hop and metal. By earning points during the game, you can save up for cool summer prizes – from Coca-Cola headphones to festival tickets.

You can also share your summer memories through videos and images you upload to the Facebook fan page. Why not get your summer groove on too with Coke and Facebook and spread a little happiness?






To refresh the festival season in the Benelux, Coca-Cola has launched the ‘Make Your Move’ campaign, spreading summery vibes on- and offline from June to September.

The beverage brand is present at festivals like Pinkpop, and can be found on the beach, where a Coca-Cola beach hut not only offers refreshing drinks, but also fine tunes to dance on. And those moves can be shared live via the ‘FaceLook’ face-recognition app.

Coca Cola also spreads some summer happiness through another app called ‘The Never-ending dance of happiness’, with which you can test your dance moves on several music-genres. Unlock new moves by ‘bump’ technology when bumping with other app users. This game lets you earn points and save up for musical summer prizes like festival tickets.

June 29, 08:39 AM


Sliced Bread are very proud to be partnering with The Green Marine (TGM) team on their new venture. The project is a proposed animation series for digital broadcast. We worked with the TGM team on character development/ design and an animatic trailer. We were drawn into the project by its original concept idea and existing interest by leading industry figures. Visit the site to get a full understanding of the properties fantastic potential.

David Pye is an award winning Transport Planner, campaign Director and CSR specialist. Continually striving for success he is recognised for his creativity, innovation and CSR project impact.

Committed to providing solutions to some of the most challenging economic, ethical, social, health, transportation and environmental issues individuals and organisations face – he is a man on a mission. That’s what motivates him. Combining passion with business aptitude he is an effective influencer at all levels. Advising organisations how to become more sustainable, socially and environmentally responsible, applying common sense and without any flannel!

At a time when there is genuine concern about the future of children in our society, he believes that we should be demonstrating the positive role that media can play: the impact it can have on culture, social values and learning as well as providing relaxation and entertainment.

He has developed a new children’s sci fi action adventure animation series…A BROTHER AND SISTER, AFRO CARIBBEAN JUDO MASTER, A FROG FROM OUTER SPACE AND A HANDFULL OF ECO VILLIANS. The series follows The Green Marine and the team as they act locally and battle globally to protect Planet Earth not only from its inhabitants but also from a succession of evil alien eco-villains.

New technologies and new patterns of use provide us with opportunities to re-invent our relationship and connections with our kids. Using a clearly defined set of environmental, health and social values The Green Marine animation series and accompanying applications will entertain, empower and help keep children on track. As The Green Marine says ‘The time is always right to do what is right.’ Nothing is impossible!

They are currently looking for commercial investment to bring the property forward and fulfil its objectives. If you are interested please contact David Pye direct via the TGM website, LinkedIn or Twitter.

June 17, 06:26 AM


We were commissioned by Faith The Agency to create  a set of 10 3D illustrations for their client Beckman Coulter. The images were rendered out high resolution and used in a print advertising campaign. Given the way they have been built with a skeleton rig they can also be animated for use within banners or a commercial in the future.

I am the owner of the London based animation production company, Sliced Bread Animation

Specialising in character animation Sliced Bread Animation offer 2D and 3D animation, illustration and design. Over the last 8 years Sliced Bread has successfully applied animation to all media platforms - offering anything from motion graphics, title sequences and TV commercials to online animation and series. We have completed a number of successful projects for clients such as Sony, BT, Burger King, Adidas and Sky.

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